Transactional SMS-messaging
Support and marketing in most popular messaging apps
Use Cases
Omnichannel messaging
FAQ Bots
Live support
Start conversations with customers in minutes, send customer care notifications or purchase updates, offer your customers a new level of personalized service and provide support on WhatsApp — the channel that your customers prefer to be reached on.
WhatsApp Business API
There are two main types of messaging between businesses and their customers via WhatsApp Business API
A business starts a message thread by messaging the user, which requires a pre-approved template and a prior opt-in. The messaging is priced per conversation.
Business-Initiated messages
A user starts a message thread by messaging the business, which doesn't require a prior opt-in.
User-Initiated messages
Available categories of WhatsApp Business-Initiated messages
  • The marketing
    Send notifications about promotions, new products, and other information to increase company awareness and customer engagement.
  • One Time Passwords
    Send codes that allow customers to securely access their accounts.
  • Transactions
    Send account or order updates, notifications, and other useful information.
Pre-approved message templates examples