Channels
Products
Transactional SMS-messaging
Support and marketing in most popular messaging apps
Instagram
Messenger
Use Cases
Omnichannel messaging
FAQ Bots
Live support
WhatsApp Business API
Start conversations with customers in minutes, send customer care notifications or purchase updates, offer your customers a new level of personalized service and provide support on WhatsApp — the channel that your customers prefer to be reached on.
There are two main types of messaging between businesses and their customers via WhatsApp Business API
User-Initiated messages
A user starts a message thread by messaging the business, which doesn't require a prior opt-in.
Business-Initiated messages
A business starts a message thread by messaging the user, which requires a pre-approved template and a prior opt-in. The messaging is priced per conversation.
Available categories of WhatsApp Business-Initiated messages
-
The marketingSend notifications about promotions, new products, and other information to increase company awareness and customer engagement. -
One Time PasswordsSend codes that allow customers to securely access their accounts. -
TransactionsSend account or order updates, notifications, and other useful information.
Pre-approved message templates examples
- Text-Based message
- Media-Based message
- Single Product message
- Interactive message
WABA pricing
Country
Finland
Sweden
Estonia
Viber
0,015
0,026
0,014
VAT excl. Only pay for what you use.
Lithuania
Latvia
Norway
0,013
0,015
0,015
WhatsApp
0,115
0,115
0,045
0,074
0,074
0,115
SMS
0,043
0,035
0,041
0,025
0,033
0,041
With our platform, you can connect with customers via WhatsApp Business API globally, following Meta’s official pricing structure. We apply an additional fee of €0.008 per billable message to ensure reliable and efficient service. Discover our pricing table to see country-specific rates and details.