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Connect WhatsApp Business API channel in Fromni

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In this article

Preparing to activate WABA

Before you can activate WABA (WhatsApp Business API), there are a few steps you need to take.

1. Fill out the company information in the Facebook Business Manager ID. To do this:

Go to https://business.facebook.com;
Next - Settings - Business account info.

In Facebook Business Manager, fill in the company information.

2. Decide which phone number will be registered for WhatsApp Business Account.

Facebook rules regarding numbers are described in detail here.

3. Make sure your lines of business don't conflict with the WhatsApp Commerce Policy.

4. Since you plan not only to respond to users' requests, but also to initiate communication yourself (send messages according to templates), it is important to read the text of the WhatsApp Business Messaging Policy.

WABA Registration

The first thing you need to do is log in to the Fromni by Imobis app.

1. In your personal Fromni account, go to the Communication Channels tab and select WABA.

2. In the window that opens, click "Add".

3. Next, type the name of the connection and click "Setup WhatsApp Business API".

4. This will open the 360dialog registration window.

Agree to the collection of cookies.

Enter your Email for registration, your name, come up with a password and click "Sign in".

Then you have to press "I'm not a robot", enter one-time password to confirm your email (password comes to the mail) and press "Submit".

Further it is necessary to put first 3 checkmarks. If you already have a confirmed FB account, then you can check the 4 checkboxes.

Then click "Continue to Facebook." Log in to your FB and continue setting up there.

After you’ve completed all the steps, a personal account will be created in dialog360, where you’ll need to create templates for WABA.
And in Fromni you will see the following:

Immediately after registration, 50 outgoing dialogs will be available (if your Facebook account is not verified), new ones can be started after closing the old ones, the old ones are closed 24 hours after opening.

Actions after registration. Creating templates

1. Consent to send messages to the user.

This action is recommended in order to reduce the chance of templates blocking. Before sending the templates, it is necessary to get consent from users to send messages. Consent can be obtained through the site, or in WhatsApp correspondence. The consent should clearly state that the user agrees to receive WhatsApp messages from a specific company.

For example: "Hello, this is the company "123", you have received this message as you recently made a purchase in our store. You have 100 points on your loyalty card. Would you like to receive information via WhatsApp about your points and where and how you can spend them? YES NO."

Read more about getting permission.

2. Creating templates in dialog 360.

To create templates, go to your personal dialog 360 —> Manage - > Template and click Add template.

3. Creating templates in Fromni.

To add approved templates for WABA in Fromni, contact your manager.

Meta Business Verification

To be able to initiate more than 250 dialogs per day, you need to pass Meta Business Verification.

How to verify your account you can find here.
Why verification can be disabled you can find here.

Usually it takes a couple of days to pass Meta Business Verification, but FB will allow the time limit of up to 30 days.

Promotion by Limits

After completing the Meta Business Verification, you will be able to initiate up to 1,000 dialogs.

To increase this limit there are two conditions:

The quality status of your phone number must be "high" or "medium". The status is affected by customer reactions to your messages. If there will be blockages of your phone or complaints, then the rating will be reduced. More.

You need to send messages twice the limit within 7 days, i.e. if the limit is 1000 messages, you need to send 2000. Example of moving from 1000 to 10 000 in 3 days.

Learn more about limits.

Official Business Account

Meta confirms this account as an account of a well-known brand.

Official Business Account differs from the usual WABA in that the company name is displayed instead of the phone number, and a green checkmark appears next to the company name.