The time is displayed in hours, with a maximum of 168 hours (7 days). If the user responds within the allotted time, the campaign scenario will be launched. If the user responds beyond this time frame, either nothing will happen, or the default scenario for that channel will be triggered. The campaign duration may also affect the lifetime of short links used in the texts. At the end of the set time, the results of the campaign will be shown in the statistics.